Visualize Your Structure
• Within those departments, the specific product groups are TIER 3s. For example, within the produce (TIER 2) section, there are sub-sections; citrus fruits, berries, leafy vegetables, root vegetables, organic produce, etc.
When visitors scan your home page and/or your NavBar, they should be able to tell whether your site offers the information they're looking for, and they should have a clear idea about where to go to find it.