Profitability And Common Sense
Profitability means KEYWORD profitability as it is calculated in the MKL.
Focus on the big picture of ALL the keywords. Envision a hierarchical site structure, like a book’s table of contents.
Look for a big pattern and sub-groupings of words to start to see the theme and the major sub-divisions.
Over-rule PROFITABILITY numbers that your GUT (i.e., your human experience) tells you must be wrong.